Shrinkflation is a practice in which manufacturers reduce the amount of a product they’re selling without lowering the price.
It’s been happening for decades, but experts say that they’ve seen more of it lately,
as inflation hit a 40-year high in June and producers look for ways to pass along price increases to consumers.
– Sparkle paper towels removed one sheet from each roll in its pick-a-size paper towel six pack, for a total of 116 sheets rather than 110.
– Cocoa Pebbles’ family size box shrunk in size from 20.5 ounces to 19.5 ounces, about a bowl’s worth of cereal.
Look at the unit price of items you’re purchasing
– Consider store brand items. These are typically the last products to experience the effects of shrinkflation.